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    Ok, I can understand that. But could anyone picture "Lofoten" or "Nordstjernen" with large letters on their hullsides...?
    I can't...., but then again, they might not intend for the complete fleet to sail around like big boards....
    "IF GOD COULD MAKE ANGELS...., WHY IN HELL MAKE MAN?"

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      In the close-up on Pakarang's posting it looks like someone has already taken pot shots at the lettering

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        Originally posted by Sterkoder View Post
        .... has there ever been any doubt about what those ships are doing on the coast....????
        Is it possible that TF is going to be used in some sort of a promotion during the summer...., does anybody know.....?
        I have for sure encountered many a tourist that needed telling. And the same on some of those travel questions type of site on the internet (as well as many a bizarre spelling, of which “Hurtigrunten” amused me most!!)
        Just played around with “Hvilke skip fra havn” and couldn’t see any gaps when TF might be away on a promotion somewhere else.

        Originally posted by pakarang View Post
        ....I think they call it branding in fancy terms...
        Yes, Starbucks-Boy, marketing and brand awareness seem to get everywhere these days ( – but as I said earlier, I’m wryly amused that it makes the ship seem less cruise-ship like which might not have been quite what the management intended.)

        Anyway, I wanted to give you a big thank you for getting these big pictures of the big lettering.
        It does look a little odd around the portholes when seen close up, but I’m still OK with it, on this particular ship anyway.
        – and Asimut seems too be with me on this one. Phew!! I had been thinking that I was in for a punishment like a rapid demotion to some unbelievably junior deckhand on the good ship CV. Could still happen after being cheeky to Captain!!!

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          I agree.... I don't think it looks too bad on this type (generation) ship, BUT as Sterkoder mentions, please leave the old generation ships alone!
          With best regards from Jan-Olav Storli

          Administrator and Owner of CaptainsVoyage.
          Main page: http://www.captainsvoyage.com

          Surround yourself with positive, ethical people who are committed to excellence.

          Comment


            Originally posted by pakarang View Post
            ... BUT as Sterkoder mentions, please leave the old generation ships alone!
            Absolutely second that. . .

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              During my lunch-break today I was out to take a closer look at Trollfjord (without my camera )
              And it was`nt THAT bad look in real life. It was just........UNUSUAL

              But I still have a box of black paint, just in (worst) case the "brilliant" HRG ASA - brains are wasting som white paint on Lofoten and Nordstjernen.

              Every time I see Nordstjernen, I still want to paint the old TFDS-logo back on her funnel.

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                Originally posted by HurtigruteMartin View Post
                ....Every time I see Nordstjernen, I still want to paint the old TFDS-logo back on her funnel.
                That sums up my views on these painting issues perfectly, HurtigruteMartin – what is OK on one ship can be awful on another – even after allowing plenty of time to get used to the change. Even now I still feel the black funnel livery suits some ship well, and others not.

                As for the white lettering, I’m sure we are all agreeing it would be downright vandalism on the traditional ships. But I don’t think we need to worry too much –they’ve never got round to putting the Hurtigruten-distinctive red stripe round them either!

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                  Good point....., good point!

                  You know, I said what I ment about that letters on the hullside of TF, but now...., after a few days...., I think it's ok and if any of the vessels, it fits TF and MS (if she is to be marked).

                  I still mean that not every vessel in the fleet would look ok with HURTIGRUTEN painted all over, certainly not NS and LF, and I'm not sure ie FM will do either....
                  "IF GOD COULD MAKE ANGELS...., WHY IN HELL MAKE MAN?"

                  Comment


                    Originally posted by HurtigruteMartin View Post
                    During my lunch-break today I was out to take a closer look at Trollfjord (without my camera )
                    And it wasn't THAT bad look in real life. It was just........UNUSUAL

                    But I still have a box of black paint, just in (worst) case the "brilliant" HRG ASA - brains are wasting some white paint on Lofoten and Nordstjernen.

                    Every time I see Nordstjernen, I still want to paint the old TFDS-logo back on her funnel.
                    The "brilliant" in-house HRG experts (or highly paid PR Consultants?) who came up with this idea probably spent many hours/days to decide on font and the exact position and size of the lettering relative to the length and height of the black ship side, but none thought of the port holes.
                    I can imagine the kind of heated arguments there would have been before they reached a consensus.
                    Even at a distance it looks silly with those black holes at the bottom of the letters. Next thing, they may decide to paint the portholes white too

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                      Many city buses round my place have advertisements, which cover also the windows. These are pixeled so that you can look outside, but not inside. But i do not state this to give an idea to HRG.

                      I don't believe that this has any marketing effect. Also in my opinion it don't has any effect that they're sending radio spots here in Germany. Hurtigruten is one of the best known brands worldwide, so people with any interest in ships travel know about it.

                      It is a very common method to change colours, logos and other visible signs of companies after some years. Our train colours are changed after some years, the supermarket gets a new design (actually in Czech Rep.: "Hypernova" changes into "Albert - Hypermarket"), our ketchup changes the name, but not the content.

                      This is to create something as new and therefore interesting, although it is the same old product.

                      This may have some effect, but i think the bigger effect is to sell tradition, especially for vacancies. This transports feelings and memories and opens positive pictures in peoples minds.

                      "Hurtigruten" in written letters on the ships reminds me to "Color Line" "Finnjet" "Maersk" "Hapag Lloyd".... not really fascinating pictures (in comparison to a Lofoten sunset with a traditional ship sailing through...).
                      Lofoten '07 ...... Nordnorge '11

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                        You beat me to that ombugge – Since seeing what a mess the portholes looked in pakarang’s photos, I have been playing about trying to ascertain the size of lettering that could be fitted into the black area whilst avoiding the portholes. Found it then didn’t have quite the impact from a distance. . . . and then I admit to having a “Oh what a pity” moment. I found myself looking at, for example, that lovely photo pakarang’s father took in post #83 – and actually missing the white letters!!

                        But only on TF and MS though. Sterkoder you are right – it wouldn’t suit Finnmarken at all, (neither would it fit onto the 1990’s ships given the position and proportions of black and red stripe).

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                          Originally posted by Ralf__ View Post
                          It is a very common method to change colours, logos and other visible signs of companies after some years....
                          This happened in a company I used to work for (though at least with some excuse, as there had been a privatisation). Even having paid the design consultants, there must have been huge costs involved in implementing the changes, from headings on stationery to paint jobs on vehicles. But an example of real silliness was re-issuing pads of forms that were only used internally for ordering prints of engineering drawings, photocopying etc. entirely within the organisation. I spotted boxes of the old ones put out for the rubbish collection (this was even before paper recycling!), and rescued some. They only had printing on one side, and so, some eighteen years later, I am still making good use of these handy “notepads”!

                          As for marketing, that has always had some effect. Here in the UK in the past, the Norwegian Coastal Voyage was seen as a 'journey of a lifetime' trip that you did when you’d retired or for a ‘significant’ birthday. This perception most certainly contributed to my having missed out on some traditional ships which I deeply regret. Once I knew more I also realised how the marketing in Germany and the UK had differed.

                          Comment


                            Originally posted by Seagull View Post
                            You beat me to that ombugge – Since seeing what a mess the portholes looked in pakarang’s photos, I have been playing about trying to ascertain the size of lettering that could be fitted into the black area whilst avoiding the portholes. Found it then didn’t have quite the impact from a distance. . . .
                            I have said my piece on the subject under discussion here. Anything else I could say would be disallowed by the moderator, or the automatic sensor-ship.

                            So, let me go a "little" OT here.
                            When working in Burma for Total we had to put a barge loaded with highly volatile liquids on board at the pipe line landing.
                            I instructed them to post a sign on the barge that would warn the local fishermen to stay at least 50 m. away.
                            When inspecting the barge before departure from Singapore, I found a sign, in English and Burmese, stating the above. Only problem was, the size was such that you could only read it from about 5 m. So much for common sense!! (Actually, sense is not all that common)

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                              And here she's on her way south again, and meeting the car ferry "Bjørnsund" under the Sørsundet bridge







                              Pictures: ©S.Ludvigsen
                              "IF GOD COULD MAKE ANGELS...., WHY IN HELL MAKE MAN?"

                              Comment


                                The more I look at the TF now, with the new logo on the side, the more I like it..... It looks good on this ship, I think...
                                With best regards from Jan-Olav Storli

                                Administrator and Owner of CaptainsVoyage.
                                Main page: http://www.captainsvoyage.com

                                Surround yourself with positive, ethical people who are committed to excellence.

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